SOCIAL MEDIA GROWTH

From June 2022 to June 2023, LAKEVIEW has gained over 100,000 new followers on Instagram. Having multiple reels go viral with 1M+ views, their single “LOSER” was directly impacted by these growth numbers, along with their most recent single “Home Team”.

From June 2022 to June 2023, LAKEVIEW has gained over 200,000 new followers on TikTok. With back to back viral TikTok and Instagram content from their last three singles, metal heads and country fans alike can’t seem to get enough of the “blue collar country” sound of Lakeview.

STREAMING GROWTH

2022 was a massive year for the independent duo with dozens of live performances across the US, 300%+ YoY listener growth, 10M+ cumulative streams, and 100k+ new social followers. "Home Team" will be supported by their headline Home Team Tour + festivals: Golden Sky & Tailgates N’ Tallboys, high-quality short form content (TT 227K, IG 111K), Official Music Videos (YT 3.8M views), brand partnership/cross-promo with Brunt Workwear, pre-save giveaway campaign, influencer campaign, and "Show us your home team" social campaign.

SPOTIFy

• 16.2M streams in the last 12 months (1,027% ↑ year-over-year)

• 50k+ new listeners year-over-year

• 400k+ new monthly listeners year-over-year

• 9.07 streams per listener (industry standard - 2.6)

APPLE MUSIC

• 4.2M streams in the last 12 months (472% ↑ year-over-year)

• 7K+ new daily listeners year-over-year

• 20k+ Shazams in 2023

AMAZON music

• 2.5M+ streams in the last 12 months (700% ↑ year-over-year)

• 300K+ new listeners year-over-year

• 18K+ new “fans” year-over-year

• 1.8M total streams

YOUTUBE

• 405% follower growth since June 2022

• 3.8M total video views

PANDORA

• 1.4M streams in the last 12 months (4,569.4% ↑ year-over-year)

• 6,643 YTD Station Adds